NIKE Window Display
In the spring of 2015, Nike Design requested two window displays to be installed in NYC depicting a shoe being 'fired' through fancy pillows. All elements of which, must appear to float with no supports. This was accomplished with a hidden steal structure installed into a foam-filled plastic shell over which a custom pillow cover was sewn and stiffened and shaped with glue. Low-profile steel rods connected the pillows and shoe to the back wall. Feathers were then glued to monofilament pulled through the pillows and tied to the shoestrings. The effect is a akin to a snapshot of a high-speed camera shot at just the right time.
Client
NIKE Window Display
Production House
MOSS INC
Design
Charles Parsons - Nike Retail
Supporting Artists
Trevor O'Neill, Asli Uludag
Location
New York City, NY
Lead Artist
Eric Gushee